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Ways to create content

The Create hub is your launchpad for making anything Buzzator can publish — a single AI post, a video, a story, or a paid campaign. It also keeps your recent drafts one click away so you can pick up where you left off.

The Create hub

Open Create to see four ways to start. Each opens the right tool for the job:

Start What it makes Opens
AI Post An on-brand post — caption plus a generated image — for one or more platforms The AI Composer
Video AI-generated video content Video Studio
Story A vertical story for Instagram and Facebook The composer, in story mode
Ad Campaign Paid campaigns across ad networks Ads Manager

Ads Manager is in development

The Ad Campaign entry point opens the Ads Manager, which is still in development. Organic (unpaid) posting across every supported platform is fully available today.

Continue editing

Below the start options, Continue editing lists your most recent drafts. Select one to reopen it in the composer exactly as you left it, or choose All drafts to see the full list in the Posts Hub. Drafts are saved automatically as you work, so closing the tab never loses a post in progress.

Two composers: AI vs Manual

Buzzator has two ways to build a post. Both let you target several platforms at once, schedule, and fine-tune per-platform settings — they differ in who creates the content.

Use the AI Composer when you want Buzzator to do the heavy lifting. You write a short prompt describing the post, pick your platforms, and the AI generates an on-brand caption and a brand-new image for each one. You can then refine the image or caption before publishing. This is the fastest path from idea to post, and the only one that generates images for you.

Use the Manual Composer when you already have your own words and media. You type the caption yourself, upload or pick your own images and video, and Buzzator handles the cross-posting, scheduling, and per-platform formatting. It's also the only composer for a few platforms — Dribbble and Twitch are Manual Composer only, and any post that needs a video you supply (rather than a generated image) is built here.

Not sure which to use?

Start with the AI Composer for a first draft, then switch to editing if you want to swap in your own image or rewrite the caption. You keep your platform selection and settings when you move between them.

Other ways to create

  • WordPress blog generation — research-driven, long-form articles published to your WordPress site. You start a blog article from the AI Composer by selecting WordPress as a target.
  • Campaigns — generate a batch of coordinated posts around a single theme or goal in one run, instead of composing them one at a time.

What's next